Who am I?

As a versatile Designer with a background in Graphic Design and a Google UX Design Certificate, I specialise in transforming complex business requirements into intuitive, user-centered digital interfaces. My professional journey includes over 2 years of experience in freelance roles and at XPO Logistics, where I successfully managed WordPress systems, optimised UI/UX across platforms, and created high-converting digital assets. I am driven by a passion for human-centered design and a commitment to creating accessible, impactful experiences that foster clarity and balance for diverse global audiences.

Experience

  • Optimised User Interfaces (UI) for WordPress platforms, focusing on improving navigation and information architecture to enhance the end-user experience.

    Developed high-converting landing pages by applying user-centered design principles to align digital assets with specific client goals and user needs.

    Led the end-to-end design process from conceptualisation to execution, ensuring brand consistency across interactive prototypes and final digital products.

  • Collaborated on cross-functional UX improvements for digital platforms, ensuring that updates to WordPress sites met both internal business requirements and external user expectations.

    Designed localised digital assets for diverse European markets, utilising cultural research to ensure visuals and messaging were relevant and accessible to specific user demographics.

    Created interactive visual content, including banners and promotional videos, tailored for social media, resulting in a 15% increase in user engagement and increased traffic to core digital products.

  • Redesigned brand identity systems, including logos and visual elements, to create a more cohesive and intuitive visual language for consumers.

    Enhanced digital storytelling through motion graphics and illustrations, using design principles to improve consumer engagement and brand recall by 12%.

Other details

Where did I study?

I studied a Bachelors degree in Graphic Design at EASD Valencia .

Google UX design Specialisation by Google.

What are some of my skills?

Design Process: User-Centered Design (UCD), Design Thinking, Lean UX, Empathy Mapping.

User Research: User Interviews, Persona Development, Usability Testing, Competitive Audits, Journey Mapping.

Information Architecture: User Flows, Site Mapping, Content Hierarchy, Navigation Design.

Interaction Design: Wireframing (Low/High-Fidelity), Rapid Prototyping, Visual Hierarchy, Design Systems.

Software & Tools: Figma, Adobe XD, Photoshop, Illustrator, WordPress, Basic HTML/CSS.

What languages do I speak?

English, Spanish, Romanian, Catalonian.